With traffic to my websites and those of a number of other people that I know diminishing, it makes me wonder “Is Social Media killing blogging?”.
Going back 10 or even 20 years, when blogging was something new and innovative and many people realized they had a means to express themselves through writing, sharing their photographs or other talents, blogging became really popular and it was one of the “in-thngs” to do.
Many people created their own websites to create a “brand”, while far more started out writing on sites like WordPress, Blogger etc. Many still do use their sites, however the majority seem to have fallen by the wayside and been left inactive for a long time.
As well as being able to express ourselves, many of us bloggers found that we were able to earn a living (or to at least supplement our income) by writing, on our own sites and also on others like Squidoo, Hubpages, Associated Content and many more.
While a number of those sites have now disappeared, those of us who continue to write on our sites are now competing with Social Media sites like Facebook and Twitter, where anyone can post quick snippets as well as photos and videos.
It seems to me, at least, that a lot of people these days prefer to read those quick snippets and to view a handful of photos and Like or Comment on them, all in one placee without having to leave the site or having to open a new browser tab.
This has produced a dilemna though, in that without adequate traffic and sufficient earnings from our endeavours, is continuing to blog and keep our sites active worthwhile?
For those who write for a hobby, or to supplement their products, for example book publishers or crafters, blogging doesn’t directly generate income, however it does help in awareness of their products and indierectly generate income as a result.
One genre where I and a number of others have seen a change is Jokes and Humour. Traffic to one of my jokes sites The Laughline, used to be significant and used to generate thousands of dollars worth of income every year, which it did for more than 10 years. But now, despite more content and improving what was already there, it’s hard to keep the number of visitors to a fraction of what it used to be.
While promoting posts on Facebook Groups and pages for example, it’s easy to see that those posts where you have to click on a link and go to another wesite get far fewer Likes and Shares than those which are a short quote with a fancy background or just a picture.
What is your experience with Social Media taking away traffic from more traditional blogs?
Do you have any preferred sites where promoting your works seems to be beneficial. Pinterest for example?
Backlinks and links in general from other related sites are helpful in improving search engine ranking, but finding good sites that are worthy and willing to give links back to yours is not an easy task and can be very time consuming as well.
I would love to hear of your experiences, successes and challenges in making a site successful. Please leave a comment on this post if you have anything you would like to share.
Image used under a Collective Commons License from https://www.flickr.com/photos/luc/4299610669